BRAND NAME
SOCIAL MEDIA HANDLES
PRODUCTS/SERVICES YOU SELL
WHAT PRODUCTS OR SERVICES DO YOU SELL THE MOST?
WHAT PROBLEM, NEED OR DESIRE DO YOU BELIEVE YOUR BRAND HELPS YOUR CUSTOMERS SATISFY?
PHYSICAL STORE OR ONLINE STORE?
Physical store
Online store
Both
HOW LONG HAS YOUR BRAND BEEN EXISTING FOR?
less than a year
1-2 years
3-4 years
5-9 years
Above 10 years
WHY DID YOU START YOUR BRAND?
IN YOUR OWN WORDS, WHAT DO YOU THINK YOUR BRAND DOES DIFFERENTLY FROM OTHER BRANDS OFFERING SIMILAR SERVICES AS YOUR BRAND?
WHAT 4 WORDS WOULD YOU WANT PEOPLE TO ASSOCIATE WITH YOUR BRAND?
WHO CURRENTLY BUYS FROM YOUR BRAND?
WHERE DO MOST OF YOUR SALES COME FROM?
WHY DO YOU THINK THEY CHOOSE YOUR BRAND?
DO THEY COME BACK AGAIN AFTER THEY BUY THE FIRST TIME?
Yes
No
A lot come back
Very few come back
WHAT QUESTIONS DO CUSTOMERS ASK BEFORE BUYING?
WHAT OBJECTIONS OR CONCERNS DO THEY RAISE THAT MIGHT PREVENT THEM OR OTHER POTENTIAL CUSTOMERS FROM BUYING?
WHAT COMPLIMENTS OR FEEDBCKS DO CUSTOMERS OFTEN GIVE AFTER THEY BUY FROM YOU?
WHAT DO YOU WANT YOUR BRAND TO ACHIEVE IN THE NEXT 6-12 MONTHS?
Attract more customers
Increase sales
Launch new product
Enter new market
Reposition your brand
HOW DO YOU WANT PEOPLE TO SEE YOUR BRAND?
WHAT BRANDS DO YOU CONSIDER AS YOUR COMPETITOR?
DESCRIBE YOUR IDEAL CUSTOMER AS YOU HAVE IT IN YOUR IMAGINATION
ARE THERE DIFFERENCES BETWEEN THE CUSTOMERS BUYING FROM YOU NOW AND THE ONES YOU IDEALLY DREAM OF SELLING TO? IF YES WHAT DIFFERENCES?
WHAT BRANDS DO YOU ADMIRE OR ASPIRE YOUR BRAND TO BE LIKE?
WHAT ABOUT THESE BRANDS ATTRACTS YOU?
PROVIDE SOCIAL MEDIA HANDLES OF THESE BRANDS IF ANY
WHAT WOULD MAKE YOU TAG THIS PROJECT AS A SUCCESS AT THE END?